ATL Manager/ Digital Marketing Manager

Job Description

Digital and ATL Activities: Oversee and manage all digital and ATL activities to ensure they reach the target consumers effectively.
Market Research and Analysis: Conduct in-depth research and analysis of consumer behavior, market trends, and competitor activities to inform marketing strategies.
Strategic Development and Implementation: Develop and implement marketing strategies that align with the company’s objectives and resonate with the target market.
Plan and execute marketing initiatives, including projects, campaigns, events, and sponsorships.
Brand Management: Build brand awareness and enhance brand value and profitability through strategic marketing efforts.
Performance Measurement and Reporting: Measure and report on the performance of marketing campaigns, assessing KPIs and ROI to inform future strategies.
Collaboration and Coordination: Collaborate with various teams such as BTL, sales, planning, MT and others to ensure cohesive and effective marketing initiatives.
Advertisement and Promotion Oversight: Oversee the production of advertisements, promotional materials, and mail campaigns to ensure consistency with brand messaging.
Alignment with Brand Values: Ensure that all messaging and marketing activities are aligned with the company’s brand and values.
Contribute to development of subordinates’ skillsets and mindsets and their success.

Requirements

Bachelor’s or Master’s degree in marketing, communications, business administration, or a related field is typically required.
Minimum of 3-5 years of experience in a leadership or Manager role.
Experiences in Branding, ATL, Digital or Marketing field.
Strong leadership and team management skills.
Excellent written and verbal communication skills in English and Myanmar language.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Excellent communication skills (English).
Strong problem-solving and decision-making abilities.
Ability to work under pressure and meet deadlines.