Senior Consumer Activation Executive
ROLE & RESPONSIBILITIES:
- Focus on direct and targeted communication with Pocari Sweat Consumers. It is typically to promote our project
with innovative marketing campaigns, events that reach and engage target consumers.
- Implement marketing activities campaigns as per brand plan to promote the Pocari Sweat.
- Evaluate and analyze the campaign performance to deliver the best result.
- Oversee the execution of consumer activation events and promotions.
- Support Marketing Manager for developing and implementing marketing strategies.
- Monitor and update on competitor activities.
- Report Weekly, Quarterly and Annually.
- Develop and check marketing items for multiple channels use and prepare report.
- Supervise the agency for sampling and other activities.
- Check and manage marketing material.
- Other Activities as required by MD.
QUALIFICATIONS AND EDUCATION REQUIREMENTS
- Bachelor’s degree in Marketing or other related degree.
- 4+ years of experience of FMCG marketing field.
- Strong understanding of consumer activation principles and practices.
- Excellent communication and interpersonal skills.
- Excellent organizational and time management skills.
- Proficiency in Microsoft Office Suite and other relevant software.
Marketing Knowledge, Presentation Skill, Event Management, Data Analysis, Interpersonal Skills, English