Senior Consumer Activation Executive

ROLE & RESPONSIBILITIES:

• Focus on direct and targeted communication with Pocari Sweat Consumers. It is typically to promote our project
  with innovative marketing campaigns, events that reach and engage target consumers.
• Implement marketing activities campaigns as per brand plan to promote the Pocari Sweat.
• Evaluate and analyze the campaign performance to deliver the best result.
• Oversee the execution of consumer activation events and promotions.
• Support Marketing Manager for developing and implementing marketing strategies.
• Monitor and update on competitor activities.
• Report Weekly, Quarterly and Annually.
• Develop and check marketing items for multiple channels use and prepare report.
• Supervise the agency for sampling and other activities.
• Check and manage marketing material.
• Other Activities as required by MD.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Bachelor’s degree in Marketing or other related degree.
• 4+ years of experience of FMCG marketing field.
• Strong understanding of consumer activation principles and practices.
• Excellent communication and interpersonal skills.
• Excellent organizational and time management skills.
• Proficiency in Microsoft Office Suite and other relevant software.

PREFERRED SKILLS

Marketing Knowledge, Presentation Skill, Event Management, Data Analysis, Interpersonal Skills, English
Communication.