Senior Brand Communication Executive

Focus on direct and targeted communication with Pocari Sweat Consumers. It is typically to promote our project
with innovative marketing campaigns that reach and engage target consumers.
Increase brand awareness through healthcare business channels.
Assist in developing marketing materials in relevance to the department’s strategy.
Regular field visits, communicate and manage a good relationship with Health Care Practitioner, arrange
seminars, conference and workshops for product knowledge training.
Track and measure the results of BTL marketing campaigns.
Increase the prescription status from Health Care Professionals.
Regular outlet visits for trade check.
Analyze KOLs’ feedbacks and outlets situation the covered hospitals or clinics.
Develop and implement BTL marketing campaigns to promote products.
Daily, Weekly and Monthly Report to Manager.
Analyze market data to identify new opportunities and trends.
Other activities as required by MD.

Bachelor’s degree in Pharmacy or other related Medical (or) Marketing field.
Minimum 5+ years experiences in Medical Representative or BTL Marketing in FMCG.
Strong understanding of BTL Marketing principles and practices.
Strong communication and interpersonal skills.
Ability to work independently and as part of a team.
Excellent organizational and time management skills.
Proficiency in Microsoft Office Suite and other relevant software.

Marketing Knowledge, Up-to-date BTL Marketing Trends, Data Analysis, Interpersonal Skills, English
Communication.